Search engine optimisation (SEO) vs pay-per-click (PPC)

Search engine optimisation (SEO) vs pay-per-click (PPC)

To help you decide whether pay-per-click or SEO is right for you - or whether a combination of the two is best - we have prepared lists of some of the benefits and drawbacks of each one:

Search engine optimisation can produce great long-term results, but it can take a while to take affect. Here we have produced a list of the SEO pros and cons

Pay-per-click requires an investment in advertising but can bring almost immediate results. Here we have produced a list of the PPC pros and cons.

So should you choose SEO or pay-per-click?

You might want to start a PPC campaign in the beginning so that your online presence gets relevant traffic straight away. In the meantime you can continue your SEO efforts and when you feel you are getting good traffic due to organic SEO, you can stop or reduce the cost of your PPC campaign.

However, many companys find that featuring in both the non-paid-for (organic) search results and sponsored links at the same time often provides the maximum traffic and revenue to their businesses. This dual approach increases brand exposure and can add credibility to your site in a way that's greater than either of these methods on their own.

Find out more

Doublespark has a track record of running SEO and pay-per-click campaigns either individually or as part of a combined campaign, to help our clients generate relevant traffic to their websites. Please contact us to discuss what we could do for you, or get some additional useful information through these links:

Full list of SEM resources within the knowledge centre:

1. SEO v PPC
2. SEO Pros and Cons
3. PPC Pros and Cons