Search Engine Optimisation (SEO) Pros and Cons | PPC or SEO

SEO pros & cons

Advantage:

You don't pay to get placed in search engine results - and the investment you have to make in SEO activity generally decreases once you start to get good results.

Disadvantage:

You have to work hard to create and maintain a website that search engines rank highly. This includes creating lots of relevant content and ensuring lots of links to your site from other sites.

Advantage:

Good SEO activity can keep you near the top of search results for long periods.

Disadvantage:

It can take months to rank highly in search results.

Advantage:

Most search engine users prefer to click on non-paid-for search results than sponsored links.

Disadvantage:

You can't control when your site appears in results; it could happen when you don't have the capacity to handle too many enquiries or orders.

Advantage:

A well-optimised website can feature in search results on many search engines at no extra cost.

Disadvantage:

You can't guarantee which words from your site appear in your listing.

Find out more...

Doublespark has a track record of running SEO and pay-per-click campaigns to helping our clients generate relevant traffic to their websites. Please contact us to discuss what we could do for you, or get some additional useful information through these links:

Full list of SEM resources within the knowledge centre:

1. SEO v PPC
2. SEO Pros and Cons
3. PPC Pros and Cons