Pay-Per-Click or SEO | PPC Pros and Cons

PPC pros & cons

Advantage:

You can start getting high-quality clicks from the search engines within a few minutes of starting your campaign.

Disadvantage:

You have to pay for PPC and the costs can increase over time if your chosen key words become more popular among other advertisers.

Advantage:

You only pay when someone clicks your ad to reach your site.

Disadvantage:

You have the risk that lots of people clicking your ad aren't potential customers, and some may even be competitors trying to sabotage your campaign (although most PPC providers have some measures to minimise this).

Advantage:

You have complete control of the text in your advert, subject to each search engine's criteria.

Disadvantage:

Up to nine out of ten search engine users never click on sponsored links.

Advantage:

You can choose precisely when your ads appear, for example you can invest when you have a special offer on or a seasonal offering.

Disadvantage:

PPC is the equivalent of property rental, compared to SEO being a long term purchase and the advantages of PPC stop as soon as you budget is reached

Find out more...

Doublespark has a track record of running SEO and pay-per-click campaigns to helping our clients generate relevant traffic to their websites. Please contact us to discuss what we could do for you, or get some additional useful information through these links:

Full list of SEM resources within the knowledge centre:

1. SEO v PPC
2. SEO Pros and Cons
3. PPC Pros and Cons