SEM Search Engine Marketing | UK Search Engine Marketing Company

Search engine marketing: instant results from targeted investment

Search engine marketing (SEM) is defined in different ways, but we use the term to cover most non-SEO activity. The difference is that SEO (search engine optimisation) will help your site to rank well in 'natural' or 'organic' search results, while SEM includes pay-per-click advertising that will also make sure your site is in front of people you want to do business with.

By drawing on Doublespark's SEO consultants' experience of running pay-per-click programmes for our clients, as well as our SEO expertise, we have produced information that compares the two.

In this section ...

SEO vs Pay-per-click

Here is a brief introduction to our comparison, with the main conclusions about how you should use these two internet marketing techniques.

SEO pros and cons

This is a useful summary of what to consider before making a decision about how search engine optimisation might support your marketing strategy. As the page explains, SEO produces good results for the long-term. However, you may need to wait a while to see it have an effect.

PPC pros and con

Many organisations are achieving good quality traffic to their websites through pay-per-click (PPC). So we have prepared this page on the main things to bear in mind before investing in it. In particular, it's important to recognise that although PPC can produce quick results, your costs can escalate fast if the key words you choose grow in popularity among your competitors.