Search Engine Marketing | SEM | Search Engine Marketing Company

Search engine marketing: instant results from targeted investment

You'll hear search engine marketing (SEM) defined in different ways, but for us it's a term that covers certain non-SEO activity. So whereas SEO (search engine optimisation) helps your site to rank highly in 'natural' search results, SEM mostly involves pay-per-click advertising to get your site in front of interested people.

We have drawn on our experience of managing pay-per-click campaigns and providing SEO services to produce information comparing the two.

In this section ...

SEO vs Pay-per-click

This page has a brief introduction to our two pages of "pros and cons", as well as a general conclusion about our comparison of these two marketing methods.

SEO pros and cons

This is our summary of the main things you should know before making any decision about how search engine optimisation can contribute to your marketing strategy. As we explain, search engine optimisation can produce great long-term results, but it can take a while to take affect.

PPC pros and con

Pay-per-click is proving very successful in driving quality traffic to websites, so we take a look at what you should know before making an investment in it. For example, it can produce almost immediate results but costs can escalate over time if your chosen key words become more popular among other advertisers.