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Why SEO is Crucial to Online Marketing Campaigns
For the past two posts we have been discussing the difference between search engine optimisation (SEO) and search engine marketing (SEM). We have also discussed whether your website needs SEO or SEM. Aside from this it was made clear that SEO is actually a part of the process of SEM. Today I will explain why SEM, hence SEO, is actually crucial for ALL online marketing campaigns.
There are many methods that can be used for online marketing. There’s email marketing, advertisements in classifieds, viral marketing through online social networks and forums, and of course search engine marketing. All of these are very useful and when used together and integrated properly make for the best online marketing campaign. However according to Hitwise, in terms of the number of actual traffic sent, search engines represent the most substantial number making up 57% of the total upstream traffic during the last Christmas season. Of course, this is pretty important to marketers since Christmas as we all know is shopping season. Furthermore, throughout the year at least 50% of traffic to websites come from search engines.
What this means is simply that no online marketer can afford to discount the traffic coming from search engines, making SEM, thus SEO, crucial in any online marketing campaign.
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