Why a Steady Build-up of Links is Important

Why a Steady Build-up of Links is Important

published by Dan in SEO with No Comments

The amount of inbound links is very important if you want to rank well in SERPs. This is a fact everyone knows. In fact this statement has been rephrased and reused so many times in the SEO world that this is one of the first thing you’ll ever learn about SEO. The next thing you’ll learn about inbound links are the actual link building methods. Depending on your exposure you can learn of organic ways to build links, black hat methods, and gimmicks that are questionable but not outright unethical.

In the quest for more inbound links what is often left under the radar is the importance of the steadiness of the increase in links. Those who resort to black hat methods often fail to see the importance of this fact and so in their haste to get as much inbound links at once apply methods that are not really acceptable. This is true even though people are warned again and again the those who use link farms and other such link building methods will probably get caught by Google and get penalised. The reason for this is that they probably don’t believe that they will actually get caught. However, if they just paid attention to Google’s patent application that was filed way back in March 2005 they would have realized that Google HAS the capability to analyze temporal trends and link growth. They can actually determine how often new pages are added, how often documents are updated/edited, how often new links point to the site and if those links increase or decrease. From these data they are able to analyse trends so that a sudden jump in links can be scrutinised. Now unless you have a very good reason for having a sudden influx of inbound links (like having posted something really newsworthy and getting Dugg or linked to by a news site) then Google engines can detect your spurious methods and react accordingly. So next time you think of a questionable gimmick keep this in mind. Quick and dirty just doesn’t work in the long run.

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