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Top Two Mistakes of Pay-Per-Click Marketers
One way to get traffic to your site is by not just optimising your page through common SEO methods and building links completely organically. Many marketers do NEED to resort to paid search ads to be able to get more traffic FAST. However, it’s such a shame that even when posting paid ads a lot of web marketers commit simple mistakes that if corrected would automatically send them more customers. Here are two of the most common mistakes web marketers commit who have pay-per-click campaigns.
Submitting ads and then just letting them be - Some marketers think that after having set up their AdWords campaign in Google all they need to do is just sit back and wait for the customers to come flocking at their site. This is obviously a mistake. When doing an ad campaign constant refinement is needed to optimise your ads and bring in bigger revenue. You should always analyse the incoming traffic (Use Analytics! Hello we just finished a whole series on that) and find out some of the long tail keywords that are actually sending traffic to your site and use those keywords in your ads. Do the necessary tweaking so that you won’t be wasting your money on focusing on keywords that don’t bring you any revenue or just very little.
Thinking that the number one spot is always the best - Sure being on the top spots is really good. But being number one doesn’t always convert visits to sales. Many customers actually like to do a bit (if not much) of research before buying any product. This means that many do not buy on the first website they visit but simply use it to get an overview and some background on what they want. Igor Mordkovich suggest that the number three spot is actually a lot better position it is about that time (on the third site they visit) that visitors know enough and are ready to buy.
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