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The Quality of Your Links: Introduction
Time and again you will come across the words “quality links”. It is always stressed that for a link building campaign to be effective you will not only need to garner a lot of inbound links but need to make sure that those links are quality links as well. This advice is really sound. However, many who are new to SEO often end up puzzled with the pretty vague term. After all those who give advice often neglect to mention just how exactly you can determine a link’s quality. This is what I’ll be discussing in my next two posts.
When trying to determine whether an inbound link is of good quality or not you would do well to remember that the reason why you are concerned with its quality is to score well with the search engines. This means that the quality of the link will depend on factors that the search engines look at. Contrary to what you might think link quality does not always depend solely on the actual website/page that is linking back to your site. By this I mean the site’s page rank or popularity. Of course those are major factors but you might be surprised at what other factors, which previously you probably didn’t even pay attention to, actually influence the value of a link.
Stay tuned for my next post wherein I will tackle each factor that search engines take into account when evaluating your links.
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