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The Quality of Your Links: Factors Search Engines Take Into Account - Popularity
The popularity of the linking site is obviously one of the major factors search engines take into account when determining the quality of an inbound link. There are two specific aspects of website popularity that search engines consider though - the website’s global popularity and it’s popularity in relevant communities.
Global Popularity - The overall popularity of a website contributes a lot to a link’s value. Between a link from a popular basketball fan site and a website like NBA.com it is very obvious that links from NBA.com, being the top basketball website, will have a higher value. One way to determine a website’s overall popularity is simply by looking at its page rank or searching for site specific terms and seeing how well they place in SERPs.
Community-based Popularity - Some websites might not be as popular as NBA.com or say a news website like CNN.com but will still give you high value links due to their popularity in their niche. The importance of a website’s popularity in niche or topical communities will increase even more in the future as search engines improve their analysis of link data. After all those who search for information need to know specific info and the reputation of a site within the circle concerned with the specific topic should carry more weight that its reputation among the general public whose knowledge of that certain topic is not as in-depth. Hence, it is important that the site linking to your website does not only have a lot of inbound links but relevant inbound links. This should also be the same thing you should do for your website. Try to et inbound links that are related to your website’s theme instead of just random links.
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