0845 838 7448 
The Quality of Your Links: Factors Search Engines Take Into Account - Anchor Text
Last time I discussed how context is important in determining the quality of inbound links. I was only able to discuss two of the three things that helps search engines determine the context of the link - the subject matter of the page containing the link and the text adjacent to the link. Today I will discuss the last factor, which is the anchor text.
The importance of the Anchor text of the link is something your probably know about. After all time and again SEO tips and advice always stress that you should pick the most important keywords when to use in your anchor text. Of course, you do not have the power to choose the anchor text that the linking site will use but you can be certain that a link with a keyword/phrase that is really relevant to your site’s content will help boost your page rank. On the other hand, links that don’t make use of an anchor text will not be as valuable to you in terms of SEO.
The funny thing about the effect of anchor texts on SEO is that it can make you ranl well for specific search terms that you might not have really aimed to rank well for. This happens when linking sites use keywords/phrases that are not that relevant to your web page’s content or just copy paste a figurative or flashy title/heading you used but isn’t really what the content is all about. News sites and blogs are most affected by this because people often link to specific stories/entries and use the story title as the anchor text instead of keywords. So if you want to avoid this happening to your site use important keywords in page headers so that linking sites that simply copy headers will also end up using the keywords you chose. On the otherhand, you can also simply enjoy the traffic that the unrelated keyword send your way.
Popularity: 9% [?]
Similar Posts:
No comments yet.