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The Domain Name Game: When Subdirectories are Useful
I was reading up on Mark Jackson’s take on Subdomains and Subdirectory Strategies for SEO and would like to share what I learned with you. The domain name game is confusing for some especially with many SEO consultants expressing preference of using subdomains over subdirectories. While subdomains are indeed useful and effective, especially if your root domain is already aged and ranks pretty well, using subdirectories is sometimes the way to go.
According to Jackson subdirectories should be used if a lot of your content isn’t top quality and you have a whole bunch of that kind of content. As an example he cited business pages that target multiple markets ending up with different pages for each target market but with the same content. Websites that use subdomains to name each page will be flagged by Google as having multiple duplicate content while pages named using subdirectories can escape notice if you use a “unique first paragraph of content, header tag, and title tag/description/keywords tags.” This means that since each page is for a targeted market this practice is sound not only for SEO purposes but also for actually customising the content a little bit for each user group. Makes lots of sense doesn’t it?
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