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Some Black Hat SEO Tricks To Avoid
Black hat search engine optimisation is primarily defined as techniques and tricks that are used to get higher search rankings in an unethical manner. Actually every search engine wants to give the most relevant information to its users and the black hat SEO tricks portray the page as something they are not. Black hat tricks — sometimes — can get you at the top of the search results, but they get your website banned as soon as your tricks are noticed by the search engines. There is no SEO like white hat SEO. Given below are some black hat SEO tricks you should avoid for the longevity of your rankings and SEO efforts.
Avoid keyword stuffing
Have you ever encountered pages that nonsensically contain long arrays of keywords and key phrases at the begging of the page and at the end of the page. They are trying to trick the search engines into believing that they contain lots of relevant information about those keywords. This trick used to succeed for a few days but it no longer works and it is now a sure-shot way of getting your website banned for six or seven months.
Don’t make mirror websites
People erroneously think if they have many websites selling the same thing, sooner or later at least one of them will start appearing at the top of the search results. This is precisely the reason why of late the search engines have started penalising web masters for hosting duplicate content.
Avoiding cloaking and doorway pages
Cloaking and doorway pages are specifically created for the search engines and not for the users. Search engines loath such pages because after tricking the search engine into displaying your cloaked page you can redirect the user to any page of your choice. This is the highest kind of deception and lots of search engine resources go into locating the cloaked pages and banning the associated websites.
Don’t stuff keywords in your title
Your title is meant to make things clearer, not to confound your visitors and search engine crawlers. Use clear language in your title. There is no need to use twenty keywords there. Just use one or two most important keywords and construct a pithy sentence out of them and then use that sentence as the title of your page.
Don’t use hidden text
Some webmasters create lots of text using the same color as the background of their page, thinking that text is no longer visible. They don’t understand that the search engine crawlers strip the text of all the formatting and then read it. No matter what color you use, the search engine crawlers can easily read it.
Avoid automated search engine submissions
All the major search engines don’t accept automated submissions and all the search engines that do, are mostly spam related websites specifically run to collect your email addresses. Inbound links created by automatic submissions can adversely affect your search engine ranking.
Avoid senseless link exchanges
There is a reason why the search engines use inbound and outbound links to gauge the popularity of your website. Inbound links from quality websites validate your content. Similarly, by providing quality outbound links you tell the search engines that you link to important information on the Internet. The senseless exchange of links can drastically reduce your link popularity.
In conclusion I’d say always stick to legitimate SEO practices as their affect is long-lasting.
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