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Social media optimisation is an innovative optimisation method
The Internet these days is primarily driven by two forces: business and social media. Since your website being a commercial website doesn’t create much impact on your SEO efforts (it can, though), in this post I’m going to focus on the social media. Social media optimisation, as the term goes, is a great way of getting highly targeted traffic to your website. But what exactly is social media optimisation?
The web is currently brimming with social media websites such as Digg, Netscape, MySpace, del.icio.us, StumbleUpon and YouTube where almost all the content of these websites is generated, or submitted by the users. That’s why whatever appears on these websites is often termed as “user generated” content.
Now, most of these websites are used to recommend interesting links. People find links with interesting content — text, videos, images — and then submit these links to these social media websites where others can find them. So basically, social media optimisation means creating content for your website people find worth linking to. You can get tons of targeted traffic from social media optimisation (I’m assuming you’ll be creating content relevant to your field). Here are a few steps you can take to optimise your website for social media websites.
Create link-worthy content
Continuously create content people would love to link to. Make sure your content has a quality to grab attention. It should be at least one of the following
- Informative
- Entertaining
- Extremely funny
- Educational
- In high demand
- First of its kind
- Unique and highly valuable
Participate in interactions
Actively take part in online conversations and strike up relationships that are mutually beneficial. By encouraging active conversations you create a buss about your link and prolong its visibility. Leave productive comments on various blogs and social media websites and even online forums.
Make it easier to link to you
Prominently display all your important links such as your linkbait articles and RSS feeds. Encourage people to bookmark your website using websites like del.icio.us.
If you search around you’ll get scores of more steps but they are basically the repetitions. Follow the above steps and you’ll surely notice a surge in your relevant traffic. It may take some time, as some initially visibility needs to be created, but once you cross a certain threshold, it’s a highly rewarding website.
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