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SEO’s Effects Quantified
Search Engine Optimisation (SEO) is meant to help your website get higher page ranks and get a good position in search engine result pages (SERPs). It is pretty easy to rate your SEO campaign as successful if you see your website promoted from page nothing to the first page of SERPs. However, this doesn’t happen overnight and people who do not quantify the success of the SEO campaign either get discouraged since they don’t see any noticeable results or get over confident thinking that the campaign is helping then when it fact it might not be that effective. This is why it is very important to get your website’s statistics and analyze the trends so as to be able to actually quantify your SEO campaign’s effects.
If you plan on using an SEO firm to do SEO for you then you won’t really need to learn about how they came up with all the data they give you. Website analysis should come with the package. However, if you are interested in heading your own SEO campaign then learning how website analysis is essential. Even if you won’t be doing SEO it is still very interesting and useful to know your website statistics.
Quantify your SEO efforts in terms of website statistics is actually pretty easy since there are plenty of analytics programs out there. Some are paid services while some, like Google Analytics, are completely free. Using one is also very easy and most reports are automatically generated. I will discuss some good analytics programs and what they can do for you in my next posts. For now though you can try playing around with Google Analytics and you’ll be surprised that it is usually more than enough for your needs.
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