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SEO Specialisation: Podcast Optimisation
Podcasting is really hot right now. It’s so hot I wouldn’t be surprised if you have already jumped in the bandwagon and regular upload podcasts in your website. This is, of course, great. Now you have one more means to reach out to your target audience. However, the question is not whether your podcasts are great (which I assume at this point that it is) but whether or not they even reach the intended audience.
Just like any ordinary website that do not offer podcasts each element must be optimized to be searchable by search engines and to rank well in their results pages. Podcast SEO a comparatively new field of search engine optimisation though so that a lot of SEO firms do not have much experience optimising them. This means that if you do plan of hiring an SEO consultant’s service and podcasts are a part of your website, make sure that you find out just how much that SEO firm knows about podcast optimisation.
Note though that even if an SEO consultant might not have had optimised podcasts for a client it doesn’t mean that they do not have experience optimising podcasts. After all a company that offers good SEO service would be keeping up with the latest developments in SEO, internet marketing, and anything else relevant. Not only that but a good SEO firm would have had tweaked with podcasting and practiced optimising podcasts on their own time.
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