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SEO: How to research keywords for better Search Engine Optimisation
If your online business depends on search engine optimisation and relevant traffic from search engines then it is highly important that you optimise your website for the right keywords. The fundamental problem with the majority of web masters is that they quickly assume what keywords people would use to find them. This is a big mistake.
Do you know companies that are very serious about their SEO efforts spend thousands of pounds just trying to find out what keywords and key phrases can fetch them maximum business from the search engines? It’s very critical that relevant keywords are used when writing your web copy and the headings so that not only you focus better, but your visitors too have a rewarding experience at your website.
Finding the right keywords can be very easy, and very difficult: it depends on the nature of your business and the kind of competition you have. Listed below are a few methods you can apply for finding the most accurate keywords for your web pages and enhance your search engine optimisation.
Use the good old search engines to research keywords
Search for the keyword, let’s say on Google, and observe how many results are being returned. By studying the websites that come at the top of the results you can make out whether they appeared for the right keyword or not. If they offer the same service that you do, then you are using the right keyword and you too should optimize your website for that keyword. If they don’t offer the same service, then you should search for the alternative keyword. Keep doing this until the desired websites begin appearing. Then start jotting down all the keywords and phrases that bring up the right websites. They are your keywords.
Use the online thesaurus to research keywords
Yes, a thesaurus is a good source of alternative keywords. Make a list of synonyms you can find and then try them on various search engines. See what sort of results are returned. If right websites appear for your synonyms then you know that your competitor are using those synonyms to optimise their websites.
Use free and commercial keyword research tools
Some of the free keyword research tools are:
Professional Search Engine Optimisation companies such as Doublespark-SEO also utilise paid for keyword research tools such as KeywordDiscovery. Athough these can cost many thousands of pounds per year, they do provide the ultimate in detailed professional keyword research analysis.
Study your log files
Your log files/traffic stats tell you what sort of visitors you attract from various search engines. You log files will also tell you what keywords bring visitors to your website. A careful study can help you decide what keywords to discard and for what keywords to optimise.
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