SEO Fallacies
Mar 272008
Many people have a misconception of what SEO can and can not do for them. Because of this people either think that SEO is useless or expect too much from SEO. Here are some of the most common SEO fallacies or myths.
- A good SEO can guarantee you number 1 ranking in Google or other search engines - No SEO can guarantee such results. If someone promises you this they’re either deluded, lying, or do not know what they are talking about. Either way it is best to steer clear of such SEOs.
- Google will penalise your website/blog if it catches you doing SEO - This is definitely not true. Google will however penalise you if it catches you using shady/black hat SEO methods. Google and other search engines actually give tips on how to optimise websites using legitimate techniques.
- SEO can be done by anyone - While it is true that almost anyone can learn SEO the truth is that not everyone has learned enough to do it properly. Many can do the basic things to optimise a site but less people actually have the knowledge and experience to optimise a website to the hilt.
- SEO is a one-time thing - Ask any SEO and anyone will tell you it is an ongoing process. Because of this paying an SEO a one-time fee will result in an optimised website FOR NOW but with all the changes in the search scene they can not promise that it will stay that way in a year’s (or even month’s) time.
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