SEO Contests are everywhere. Lots of people are drawn to these contests because of the usually big prizes associated with it. Serious SEO folks though have their eyes on more than the pot. What they are after are the bragging rights and the clients that come flocking after the winner. But what are these SEO contests really and how can you win one?
An SEO contest is usually created by some organisers who come up with an obscure (or even non-existent) word or phrase that participants need to use in their websites. The website that comes out on the top of search engine results pages (SERPs) for that certain keyword wins the contest.
The premise is very simple but the actual SEO work to be able to win SEO contests is far from simple. SEO contests will show whether you are really any good at it. It requires a lot of optimisation and gathering of inbound links in a relatively short span of time. Because of the difficulty some contestants resort to black hat methods although these are usually banned. Of course those who do sometimes get caught and are disqualified from the contest.
To even out the playing field organisers usually require contestants to start out with a fresh or new domain so that everyone starts out with the same age, page rank, and virtually a “reputationless” site. This means that to win SEO contests it all boils down to whoever can optimise a website the best as well as come up with great ideas on how to get their page noticed and gather inbound links.
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