SEO and Usability: Working Hand-in-hand

SEO and Usability: Working Hand-in-hand

published by Dan in SEO with No Comments

There is no question about it graphics design isn’t the only important aspect when it comes to web design. A web designer that does not take into account usability or SEO will not really give you an excellent website in the end. Your website might end up looking really swell but it won’t bring you any closer to your end goals - lots of traffic and lots of sales/subscriptions.

In Navneet Kaushal’s post on Usability and SEO he summarised points made by Shari Thurow (Omni Marketing Interactive), Matt Bailey (SiteLogic), and Bob Tripathi (Discover Financial Services) during the SES Conference held in Chicago last December 5 (Note: The SES Conference and Expo started December 3 and the last day is today). All three speakers emphasised the importance of both usability and SEO. After all, as Thurow pointed out, a pretty web page is useless if it couldn’t be found by users in the first place, and we know that SEO is what you need in order to promote your site. And even if the site is found by many users if it is too difficult to navigate and actions that need to be taken are not taken due to poor usability then the site is useless. What this means is that there usability and SEO should go hand-in-hand to ensure that the website fulfils its goals. So don’t get sucked into a usability versus SEO debate and make sure that your website design takes both important factors into consideration.

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