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SEO and SEM Explained
The difference between SEO and SEM is actually more than just one letter. By definition SEO or search engine optimisation is “the process by which a website is shaped in structure, technology and content in order to encourage search engines to rank it highly for selected key phrases.” Its aim is to improve the visibility of a website in search engine listings. SEM or search engine marketing on the other hand is defined as “the process of marketing a web site on search engines, including search engine optimization, submitting your site to the search engines and directories for organic listings, pay per inclusion, pay per click, banner ads or any other marketing programs offered by search engines.” In short it is a way to market or advertise a website through search engines.
As you can see in the definition SEO is actually a subset of SEM. SEO is crucial to search engine marketers because placing well in SERPs will actually help your marketing campaign. Even if the marketing campaign focuses on pay per inclusion and/or pay per click programs SEO can still help since the skill set and the knowledge used to optimise a website for search engines is very useful for learning how to choose the proper keywords to compete for.
Another important difference that people should realise about SEO and SEM is that SEO does not yield results overnight but the effects are long term. SEM on the other hand can yield results more guickly but then as soon as you pull out the ads the website will have to fall back on SEO to see to it that it gets a substantial traffic from search engines.
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