SEM: The Search Engine Difference

SEM: The Search Engine Difference

published by Dan in SEO with No Comments

There’s no question about it search engine marketing is here to stay. But aside from search engines being the main traffic source of virtually every website in the internet what makes search engine marketing special? According to Kevin Lee’s article entitled Introduction to SEM, it is unique because:

• it is non-intrusive - While most forms of internet marketing are intrusive SEM is actually very non-intrusive since suggestions/solutions/answers are given exactly when the user is looking for it or needs it. According to Lee SEM can actually be called “just-in-time marketing”.
• it is targeted - Results shown are always very targeted since it is the users that choose the search terms/keywords. This is a huge advantage over other internet marketing methods that advertises to a broader set of audience.
• the traffic it brings is voluntary or audience-driven - Not only does it not interrupt users from whatever activity they are doing but each user that reaches your site actually clicked on the link to your site. What this means is that they chose it above the other results presented in the search engine results pages and that they chose to be on the site and view the contents. Their action is voluntary making them more open to whatever suggestions/information they find on the site.

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