SEM: Paid Inclusion is Good but Not Enough

SEM: Paid Inclusion is Good but Not Enough

published by Dan in SEO with No Comments

Some people fall for the notion that once they have submitted their URL via paid inclusion to Yahoo they’re set for life. This is can not be farther from the truth for a couple of reasons.

1. MSN search and Google does not offer paid inclusion - This means that you can only submit to Yahoo leaving you with no other options (if you opt not to go for either pay per click nor organic SEO) for the two other major search engines. This is silly considering the fact that Google is THE search engines.
2. It does not ensure top ranking - Paid inclusion means exactly that, paying to be included in organic search results listings. Being indexed and crawled regularly does not automatically mean that you will do better than other websites in Yahoo’s result pages, whether they pay for inclusion or not. Remember you will still be ranked based on popularity, credibility/authority, and relevance. If you wish to be on the top of the page you’d be better off paying to be in sponsored listings.

So does this mean that paid inclusion offers no real value as part of your SEM strategy anymore? The answer is no. Paid inclusion can still help your SEO efforts especially if your website is really new. Instead of having to wait to be indexed (and you still have to wait even though it doesn’t take as long as it used to if you just submit your URL for free) then you should think of using paid inclusion. This means that at least for Yahoo you can be sure that within days you will already be in the listings. Furthermore, you can also be sure that your site will be crawled weekly, which is especially important if you have regular updates.

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