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Reasons Why Big Brands are Reluctant to Invest In SEO
If you offer SEO services and have been trying to court clients for some time now you have probably noticed that it is usually easier to convince small and medium-scale businesses to SEO their websites than it is to convince the big companies. According to Laura Callow of Search Engine Marketing Insight there are four major reasons why the attitude of big companies towards SEO is this way.
- Ease of maintenance;
- Personalisation and tracking;
- Languages and Multiple Countries; and
- Legal red tape.
According to Callow big companies need a website that is easy to maintain making them go with different kinds of content management solutions. The problem with these is that they usually aren’t SEO-friendly. That being said it is clear to me that it is not SEO they do not want but the hassle and cost of having to migrate to a new/different CMS that will allow SEO to be done. Thus to overcome this reluctance what an SEO should do is to be able to show that the cost it will entail to migrate to a new system and to redevelop their site and do SEO is well worth it in (monetary) returns. When convincing the big wigs it is important that you be able to show actual figures. Show how SEO will benefit their revenue in the long run and how developing a new site and adopting a new CMS will not necessarily disrupt their operations too much. Of course, you can only do this if you can deliver the results and you have experience with not just SEO but the whole web development packages.
to be continued…
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