Reasons Why Big Brands are Reluctant to Invest In SEO Part 3

Reasons Why Big Brands are Reluctant to Invest In SEO Part 3

published by Dan in SEO with No Comments

The third and fourth reason Callow stated is “languages and multiple countries” and “legal red-tape”.

For languages and multiple countries she explains that the difficulty posed by a big company with clients spanning different countries is that they need to be able to address their clients’ needs by translating the site’s content in several languages. The translation part might not be a problem but deciding whether to keep all the languages under one top level domain (TLD) or to put each one under a relevant country code top level domain (ccTLD). The part where the decision becomes tricky is that while there is a need to host different languages in their respective countries under their own ccTLD (.co.uk) is that the cost of course increases if this is done. The cost for hosting and domain registration is minimal but maintaining the CMS, optimising each site, and the other things that can be done only once if all the languages are kept under one TLD will have to be repeated. Because of this most companies are reluctant to invest in optimising their sites in terms of languages/country even if it means not appearing on the SERPs of in-country searches.

to be continued…

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