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Quick SEO Review: SEO Tips Part 2
Jun 72008
- Make content accessible to search engine spiders - Make sure all content that you want to be searchable can be found by search engines. Remember that certain formats like Flash pages and Java script drop down menus can not be crawled by search engines. Do not forget to provide a way for search engines to know the content of those pages/elements.
- Make sure your site’s server is clean - This is very important for those using shared servers. If you happen to be sharing a proxy server with a banned/flagged site this could affect your ranking.
- Provide fresh content - Sites that rarely update their content can do this by publishing RSS/News feeds or by adding a blog. The blog need not be updated daily but posting a couple of times or a bit more per week is recommended.
- Settle canonicalisation issues - Figure out which URL you want to be the primary URL (with www. or without the www) and 301 redirect the other URL to the primary URL.
- Look at your SERPs standing and not on page rank - While a higher page rank should make you happy the true test of whether your SEO efforts is paying off or not is your placement in SERPs for the keywords you are targeting. A high page rank does help but there are lots of instances wherein pages with a lower page rank out do ones with higher page ranks in SERPs.
to be continued…
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