Quick SEO Review: SEO Tips Part 1

Quick SEO Review: SEO Tips Part 1

published by Dan in SEO Basics with 1 Comment

1. Incorporate your SEO campaign into your overall website strategy - See previous post on reasons for SEO.
2. Do exhaustive keyword research before selecting keywords to optimise for - A cursory keyword research will still get you results but you can almost be sure that you’ll either miss some very important keywords that will result in higher conversion rates or that you’ll end up optimising for some keywords that will not yield that much results. Either way it will result in wasted resources.
3. Make sure you provide quality content - Content is and always will be king. There’s no point optimising for a site that doesn’t have something of real value to offer. When it comes to keywords in the site’s text make sure that they can be found there and that variations of the keywords/phrases pepper the pages. However, make sure that the content still sounds natural and that the content doesn’t look spammy. Keyword stuffing is a big no since it makes for substandard content.
4. Keyword placement - I’ve posted on this several times. Make sure keywords are placed where it counts (title tags, anchor texts, ALT tags, etc.).
5. Focus on link building - Get as much relevant links as possible. Non-relevant links are okay as long as they’re not from link spammers and as long as you get more relevant links than non-relevant ones.

to be continued…

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