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Quick SEO Review: SEO Facts
Jun 32008
- SEO does not guarantee results overnight - Patience is one of the virtues SEOs must develop!
- SEO will get you the traffic but won’t guarantee conversions - You still need good content and a good website design to convince the traffic sent by search engines to take the action you want them to.
- SEO is hinged on keyword selection - If you want a successful SEO campaign you need to make sure that you select the most important/relevant keywords/ke phrases to target.
- SEO is a continuous effort - Search engines are very dynamic. To keep up with the changes in search engine algorithms you should make sure that you keep an eye on your site’s optimisation efforts. SEO is definitely NOT a one-time thing. You also need to regularly look at your keywords to see if you should be targeting new ones.
- SEO starts with website debugging - Time and again I have emphasised the importance of checking bugs, both critical and trivial, before doing SEO. You can not optimise a broken site!
- SEO service providers are not equal - Make sure you hire the services of a good/experienced SEO service provider if you want to get real results. Stay away from SEOs that promise results overnight. Chances are they will employ black hat tactics to show you “results”, which in the end will endanger more than benefit your website.
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