Quick SEO Review: Reasons for SEO

Quick SEO Review: Reasons for SEO

published by Dan in SEO | SEO Basics with 1 Comment

I firmly believe that every now and then it is important that we review SEO basics to make sure that we do not neglect anything. The good thing about reviewing SEO basics is that you get to check whether you are losing sight of the reason why you are doing SEO.

• To get traffic from search engines - The primary purpose of SEO is NOT to be number in SERPs but to get as much traffic as from search engines as possible! This distinction is important because though you might rank better than before your SEO efforts still can’t be considered a success if you don’t reach the number of traffic you need/want from search engines.
• To get interested visitors from search engines - This pertains to relevance. You want the traffic you get to be interested in the content of your website. If you get a very high bounce rate then you need to take a close look at your keywords and start targeting search terms that are more relevant to your site’s actual content.

These are the two most basic reasons for SEO, however, if you look at the bigger picture you will see that even the above reasons exist to support the primary goal of your site (market your products online, educate people about your field, etc.). Hence, always remember that SEO is just a tool to help you reach your website’s aim. If you want to do effective SEO then do not lose sight of your goals.

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