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Promoting Your Content beyond SEO
While SEO is what will get your website listed on the top of SERPs, and thus give you plenty and consistent traffic, you do need to promote your content in other ways. Sometimes all you need is one article or one portion of your site to get plenty of notice for the entire site to take off. To do this you will need to promote your content and get noticed outside the world of search. When this happens the links will come pouring in helping your SEO campaign and ultimately making your website even more popular. In the meantime though here are some suggestions to help make this happen for you.
1. Hire a popular consultant – It goes without saying that the skills of a consultant are a must. However, a popular consultant will also do you good because they will write your website as part of their resume and being popular chances are that more people will hear about your website too. Aside from this your website’s credibility will also be given a boost by being linked to popular and respected consultants.
2. Make use of mailing lists – Whether through email or direct mail, send your subscribers regular news about the latest developments in your website. It would be a good idea to add coupons along with the mailing list to encourage people to actually look up your new content as well as make use of the discount.
3. Sponsor something you believe in – Not only will it be good for your reputation but it will also get your inbound links if whatever you’re sponsoring has a website. If you will be sponsoring a charity you can even benefit from this financially by having the donation deducted from your taxes. This is always a winner. Publicity, link love, and tax break all in one.
4. Get media coverage – If you have news worthy content submit press releases about it or better yet try to get a journalist to write or interview you about it.
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