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Podcast Optimisation Tips: Other Factors
Oct 152007
The use of meta data is essential when doing search engine optimisation for podcasts. However, making use of meta data isn’t the only thing you can do to optimise your podcasts. Aside from making sure that you input all the necessary information as part of the meta data some of the things you can do to optimise your podcasts include:
- Optimising the file name - When saving your podcast make sure that the name you use is short, unique, and contains that date of release and/or episode number. The last part is especially important for user as well as for directories to be able to determine which episode of a show they are watching.
- Optimising the audio file - Although the ideal thing to happen would be for all your audience to watch the entire show many opt to simply LISTEN to podcasts whether this be on their computers or using mp3 players. Do not neglect your listeners and make sure that the audio file is optimised.
- Optimising the landing pages - You should have landing pages for each podshow you have. The landing page should contain links to each episode of the specific podshow (the latest episode ought to be showcased), information about the show, show schedules, subscription information, and an online player for those who automatically want to listen.
- Optimising your feeds - Make sure you promote only one feed for all podcasts and that your feeds are problem free. I like using Feedburner when building feeds since it is very easy to use and makes podcast optimisation really easy. The SmartCast feature ensures that your feeds are compatible even for iTunes and other media. Make sure that you always validate your feeds too.
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