Lots of web design clients nowadays prefer web designers to use Cascading Style Sheets (CSS) mostly because a website designed using CSS is really easy to maintain. CSS allows content and design elements to be kept separate so that anytime the client wants new content to be added or old one to be replaced it can be done without affecting the site design, making updating the site virtually hassle-free. Even when it comes to changing some factors like the font color or type size of a certain paragraph or heading thanks to CSS it can be done super fast so that in a few seconds or minutes you’ll be done with the changes.
What many clients do not realise though is that CSS can also be advantageous in terms of SEO. Some of the reasons why CSS can benefit your SEO efforts include:
- Less code - Less code means greater readability of the content, at least for the spiders, since it makes for a more efficient crawling of the files. For users this is also good news because less code means smaller file sizes, which in turn means faster loading time of pages.
- Ability to move important content - Move where? To the top of the HTML file. Since it is on top of the HTML file it will be deemed as more important (remember placement makes a difference) by spiders. It will also ensure that soon as the HTML file is crawled then that important content will be indexed. Some files a cropped so it is imperative to get the important ones on the top.
to be continued…
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I firmly believe that every now and then it is important that we review SEO basics to make sure that we do not neglect anything. The good thing about reviewing SEO basics is that you get to check whether you are losing sight of the reason why you are doing SEO.
- To get traffic from search engines - The primary purpose of SEO is NOT to be number in SERPs but to get as much traffic as from search engines as possible! This distinction is important because though you might rank better than before your SEO efforts still can’t be considered a success if you don’t reach the number of traffic you need/want from search engines.
- To get interested visitors from search engines - This pertains to relevance. You want the traffic you get to be interested in the content of your website. If you get a very high bounce rate then you need to take a close look at your keywords and start targeting search terms that are more relevant to your site’s actual content.
These are the two most basic reasons for SEO, however, if you look at the bigger picture you will see that even the above reasons exist to support the primary goal of your site (market your products online, educate people about your field, etc.). Hence, always remember that SEO is just a tool to help you reach your website’s aim. If you want to do effective SEO then do not lose sight of your goals.
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5. Take advantage of trusted sites
There’s no doubt about it the fastest way to get traffic is not via organic SEO. However, while waiting to become achieve domain authority what you can do is to take advantage of the sites that have already achieved this. To do this the solution is still to somehow get linked to by a trusted site.
Spammers take advantage of sites with authoritative domains by inserting hidden links on the site. What you can do without resorting to spam tactics is to:
- advertise on the site;
- rent a page on the site (some sites allow this);
- get yourself on the site’s blogroll/listings;
- contribute content to the site and link to your site as resource site; and
- use other white hat link building tactics you know.
Note that by getting links from trusted sites will benefit you more than one way. The link will add to your site’s authority (not applicable for ad links that since the nofollow attribute is used in such cases), you’ll get more visibility for your site, and you’ll get traffic referred by the site.
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3. Be age concious
This tip is fairly old since we all know that domain age is a factor search engines consider when ranking webpages. If you plan on buying an old domain make sure that it is AT LEAST 5 YEARS OLD. According to randfish the top 100 domains for any type of domain ending (.com, .biz, .net, .info, etc) are mostly older than five years.
4. Get links from .EDU pages
If you look at Google’s SERPs you will find that not all .EDU pages rank well, however, even then .EDU pages (even those that don’t rank that well) are still considered to authority/trusted sites. Because of this you would do well to get links from these pages. Of course links from .GOV are great too but it is harder to get links from government sites so you might as well focus on getting a link or two from a .EDU page. Again this doesn’t guarantee automatic authority for your page but it will still help boost your site’s authority.
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