Other On-Page SEO Ranking Factors

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Other On-Page SEO Ranking Factors

Sep 282007

published by Dan in SEO Strategy with No Comments

Domain Name Extension - Top Level Domain (TLD)

Google is biased for sites with TLDs that end in .gov (government) and .edu (education). Of course since you can’t get a .gov and .edu extension for your commercial site you’ll have to make do with .com, .org, and .info. The .com extension seems to be the least favoured since spammers and low quality sites have use this the most. Try getting incoming links from .gov and .edu sites beacuse it will do you a lot good in terms of SEO.

File Size

Pages with smaller file sizes are preferred although it is understandable for certain pages with lots of information that cannot be broken down to be more than 100KB in size.

Hyphens in URL

Hyphens are usually used to separate keywords in URLs. This is a good practice but do not overuse it. Your best bet is to stick to several keywords/hyphens (less than 4). URLS with 10 or more hyphens/keywords have a high risk of being considered as spammy. Though not yet proven it is likely that you will be penalized for this.

Page Freshness

I cannot emphasize how much new content is important in SEO. The more fresh pages (not new websites) you have the better your website will fare. This is the reason why blogs are very useful for SEO purposes. Instead of having to update the main website too frequently all you need is a blog to keep on adding fresh content/pages.

Frequency of Updates

The more frequently you update your website (and ping search engines) the more frequently your site will be crawled.

Page Theme

Google is biased for sites that have themed pages.

Source: Google Ranking Factors - SEO Checklist

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