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Optimizing Your Website’s Visible Text
Just how much value search engines place on text layout/formatting is not yet known. However, we know what text formats search engines do not index (as mentioned in the last post) and we also have a general idea of what can be done to increase the optimize on-page text.
Below are some things you can do to optimize your on-page text.
1. Use key words/phrases frequently - By frequently I don’t mean overusing the words and resorting to keyword stuffing. Repeating the necessary terms throughout the document will, however, reinforce its importance to the website. Make sure you also use close deviations of your primary keywords.
2. On-topic and quality writing - Search engines do not just search keywords and then index everything. They use advanced algorithms to be able to determine which websites contain quality content and sub-standard ones. This means that you should make sure you have for informative/substantial, original, relevant, and well-written content. This is very important since the effects is far greater than just a better page rank. It will provide real service to your visitors increasing retention/loyalty and hopefully traffic as word about the quality of your site gets out.
3. Writing Style - The journalistic format is often the best style to use. Start of with an overview of the topic before going into details. This tactic is not really proven to do much for your SEO but at the least it will make your content easier to read and provide a consistent professional tone.
4. Use CSS - Using CSS is more desirable than using tables to achieve the layout you want. Tables result in the breaking up of text in the code, unless you take extra care for this not to happen, while using CSS ensures a continuous text flow. Broken up text is not a good thing since it will make it difficult for search engines to put keywords into proper context.
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