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Optimised Site Promotion Needs Optimised RSS Feeds
Everyone knows the importance of RSS feeds when it comes to promoting ones website. This is why rarely do you see any site nowadays that do not have any kind of feed at all. However, what many do not realize is that their feeds are often NOT optimised. This of course means that you don’t get the full benefit that the presence of your feeds could have given you. For your website’s RSS feeds to be fully optimised you should offer:
Full RSS Feeds - Ok. So there are several reasons for offering summary feeds (like we do) instead of full feeds. However, if you do not have any real reservations and offer summary feeds just because it’s what you are exposed to then you should know that it is a good SEO strategy to offer full feeds.
Category/Tag-Specific Feeds - If you do not know how to do this simply as your SEO consultant or webmaster to take care of this for you. If your site has only one RSS feed then you are not offering this feature. Offering feeds per category or per tag is very useful to your readers since they can subscribe only to those they are really interested in. This is very important for websites with varied topics/categories since readers are sometimes discouraged from subscribing since they don’t want to get a lot of incoming stories from one site when they are only really interested in a small percentage of the stuff sent their way.
to be continued…
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