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Optimisation and Accessibility: Server Performance
Accessibility is often associated with website design and rightly so since it is a critical aspect of web design. A website that has lots of accessibility issues, no matter how professionally designed, will not get the amount of traffic targeted. Users will opt to simply visit other sites instead of waiting around for a site that’s always down to go up again. In the same way, search engines will also skip a site that’s down. For this reason accessibility is just as critical for SEO.
In my next few posts I will be discussing several accessibility problems that should be addressed to ensure that search engines (as well as users) won’t have a hard time reading your website’s content.
As mentioned earlier one of the most common accessibility issue is the performance of your site’s server. If your server is down frequently and/or it takes sometime for the servers to go up again after going down it will have a noticeably negative effect on not only the amount of traffic you get but also on your rank in ALL search engines. The reason for this is very simple, the more frequent and the longer your downtime is the greater the chance of having both users and bots visiting your site when it is down. If bots find your site down several times it will reflect on your site’s performance and will result in lower rankings. Aside from this it will obviously be unable to crawl new content so that even if you provide fresh content regularly you won’t be able to benefit much from your effort.
The solution to this problem is very simple and obvious - invest in a good hosting service. In the end though it might cost a bit more the return of investment will be worth it.
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