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Optimisation and Accessibility: Code Validity and Broken Links
Code Validity
When it comes to code validation it is argued by some that it doesn’t really affect a website in terms of SEO. While this is largely true in terms of accessibility (complete) non-adherence web standards can actually affect your website. How so? Because search engines need to be able to make sense of your website’s code in order to crawl and read its content. Of course search engine bots are very smart and getting smarter each day so that meeting just the minimum requirements to make a site functional and readable will do. However, if your code is validated you can at least rest easy knowing you shouldn’t worry about spiders being able to crawl your page. To check if your website code adheres to W3C standards you can use the W3C validator.
Broken Links
As mentioned time and again when dicussing link optimisation, the first step to optimising your links is making sure that all your links are working properly. Broken links will lead to page errors. This has two negative results being:
- Search engine spider might not be able to find the targeted page. This is especially true for pages that has very few or no other inbound link.
- It might affect your ranking. This could happen if your site has plenty of broken links.
To find out whether your site has broken links you can use W3C link checker, this free broken link checker, or any other broken link checker you might want to use. Make sure that you check for broken links periodically.
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