On-Site SEO Ranking Factors
On-site factors that will affect your SEO for the good include:
- Site Age - The older your site is the better. This is the reason why some make a practice of snapping up old domain names that are not renewed by the owners. However, even if a site is old if it wasn’t indexed earlier by Google then a slightly newer site that was indexed ahead of time will fare better. To know how long the site has been indexed you can use the Wayback Machine. If you do not have a domain name yet it would be a good idea to raise this issue with your SEO consultant.
- Age of Page Vs Age of Site - While older is better for websites the opposite is true for web pages. The newer your page is the better of you are. This is true because newer pages indicate fresh content. Furthermore the combination of plenty of new pages in an old site is the best. This indicates a stable and reputable site that stays updated and relevant.
As you can see in the past several posts there are plenty of on-page and on-site factors that will influence your site’s status for the better. However, there are also plenty out there that will affect your site negatively. With all the factors to keep track of it is usually best for website owners to leave it in the hands of an SEO specialist.
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