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On-Page SEO Ranking Factors: Links
Sep 262007
Internal links
- Make sure that all your internal links are valid. Dead links do nothing for your SEO and is an irritant to visitors. To check if all the links on your website is working use link checkers like Dead-links.com.
- Deep linking - Avoid deep linking as much as possible. Structure your pages so that you won’t need to click more than 3 times to be able to access any page withing the site. Pages that are buried too deeply are the ones usually overlooked by spiders as well as visitors.
- Sitemap - Limit links in your sitemap to around 100 so that it will be easier for the spider to crawl all the links. Putting more than 100 links in your sitemap will result in some links being overlooked. If you really do have more than 100 pages to link to then the best thing to do is simply break the sitemap into several pages.
- Anchor text - As mentioned in the post on keywords always use proper keywords as anchor text for both internal and external links.
External Links
- Do not link to sites/pages that have a bad reputation. If the site is not indexed in Google (search the site’s URL to see if it is indexed in Google) and it is already an old site then it might have been penalized and removed from the index. You wouldn’t want your site to be associated to disreputable ones. Furthermore, never ever link to link farms since they are more often than not flagged.
- Just as with internal links make sure all the outgoing links are valid. This means periodically checking the links using link checkers. Remove dead links each time you check.
Source: Google Ranking Factors - SEO Checklist
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