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Mobile SEO Basics
Dec 132007
To help you make sure that your mobile site is optimised for mobile search engines here are a few tips I gathered from all over the internet:
- Follow traditional SEO practices - As I have mentioned in my post on Mobile Website Design and SEO, mobile SEOis basically the same as traditional SEO. What this means is simply that what you know about SEO right now will work for mobile SEO. That includes all the basics like selecting and using keywords for the title tag, headings, text, and links as well as all the other sound SEO practices used for ordinary websites.
- Follow mobile standards - Many web designers and webmasters decide not to adhere strictly to W3C standards when designing ordinary websites for various reasons. Some SEO consultants even believe that adherence to W3C standards is not the best practice when it comes to getting results in terms of SEO. However, when it comes to mobile sites, everyone agrees that adherence to W3C standards is very important. This is because both mobile devices and mobile search engines are more picky and so might have trouble reading invalid code. Following mobile standards will ensure your mobile site is readable by both people and machines alike. So always validate your code.
- Design your site for low end phones - Although phones are getting more high tech and cooler by the minute there are still plenty of users accessing the web using older models. Make sure you design the site to be accessible even by older model phones because you don’t want your SEO efforts to be wasted when users are unable to view your site properly.
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