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Measuring Link Quality
It is often repeated that you need QUALITY inbound links more than plenty of links that are not substantial if you want to increase traffic to your site. So of course you set out to try to get quality links. But how do you really determine a link’s quality? Is there a way to actually measure how good or how bad a link is? The truth is there is no actual formula for computing a link’s quality. To help you us with the problem, Randfish, owner of SEOmoz, has some pretty good advice though on determining a link’s value. Here are some of the most important factors that will determine the quality of the inbound links:
1. The linking site’s page rank at Google for the term you are interested in getting a higher ranking for.
2. The linking site’s page rank at Google for 1-2 important, competitive terms in its title tag.
3. The linking site’s content’s overall or general ranking for competitive terms in its pages’ respective title tags. You should target for pages that generally rank in the top 20 results since you can be sure that these site’s have domains that are considered to be of high value and the link’s values they pass will of course be of very good quality.
4. The number of brokered sets of links (Read: paid link/ paid ads) that the linking site carries. If it has too many paid ads then you might not want this site to link to you.
5. The relevance of the linking page/site to your target page.
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