Making the Most Out of an SEO Service - Part 3
Nov 122007
I have been giving advice on what you, as a client, can do to get the best service from SEO firms. This time I want to focus specifically on SEO copywriters. All the previous tips still apply but these additional two tips should be something you should also keep in mind.
- Give feedback - Professional copywriters know what constructive criticism really means based on plenty of experience, so don’t hesitate to give yours jusst to save their feelings. Of course tact is good and giving feedback in a nice way is important but make sure that you always give your true opinion about the SEO copywriter’s work. Give feedback about both the work that you liked and did not like. If you liked the way a particular writing assignment turned out then make it a point to tell them SEO firm so that the SEO copywriter can try to replicate the tone and structure of that piece in the future. If you did not like something then point out the reason why you didn’t so the SEO copywriter can go ahead and edit it.
- Avoid rush jobs - On the first part of this series on Making the Most Out of an SEO Service I already mentioned that SEO takes time and that you should give SEO consultants ample time. This is true even if you hire an SEO firm only for its copywriting services. Avoid asking for rush jobs as much as possible if you want to get better results. SEO copywriters achieve results by tweaking with the copy several times. If you give rush jobs they won’t have the time needed to edit the things they need to.
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