Link Optimisation Recap: Things to Remember

Link Optimisation Recap: Things to Remember

published by Dan in SEO Strategy with No Comments

Once you have covered the very basics and made sure that all holes are plugged then it is time to start souping up your links. Some of the most basic link optimisation techniques you should always remember include:

1. Using keywords as anchor text - If you are link building and soliciting inbound links make sure you suggest that specific keyyords be included in the anchor text. This is also true for internal links. To help spiders determine which pages have content that is most relevant to your primary keyword use those primary keywords as anchor text when link to other pages within your site. Do this as well for outbound links to help other people’s SEO efforts.
2. Avoid deep linking - To ensure that your entire site is spider-friendly avoid deep linking. This means making sure that no page is buried more than three clicks down from the main page. This involves organising your informaation architecture and it pays off not just in terms of SEO but will also make your site easier to navigate, and thus more user-friendly as well.
3. Use the no-follow attribute for links you don’t want to be factored in the ranking - Remember that this works only for Google, MSN, and Yahoo. Ask doesn’t really care about the nofollow attribute. Yahoo will also still index the link but at least won’t include it in the ranking process. You want to do this for non-relevant links or links that might potentially harm your pagerank.

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