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Link Optimisation Recap: Link Building Reminders
Jan 232008
When it comes to link building make sure to keep the following tips in mind.
- Submit only to reputable directories - Never ever submit to link farms. Before submitting to directories (whether link directories or article directories) do a little reasearch and look the site up in Google. If the site does not appear on the index then DO NOT submit your site to that directory. Chances are that site has been flagged and will do your site more harm than good. In case the site is just new and has not yet been indexed it is still better to steer clear of that directory since the link they pass on won’t carry much weight anyway.
- Spamming Wikipedia won’t do you any good - Yes the Wikipedia link might get you traffic but in terms of SEO it won’t do you any good. The reason for this is that they use the nofollow attribute for external links to avoid spammers from benefiting from the links they put in Wikipedia.
- Link baiting is ok - Link baiting is not bad as some would like to portray it but you should think it through before coming up with sensational items if that is your strategy because negative articles can affect your reputation in the long run. Make sure that if you take the unpopular side in an issue you are doing so not just for link baiting purposes but because it really is your opinion.
- It is easier with quality content - Link building will be a hundred percent easier if you make sure that your site’s content is good first. Even if you pull all the (legal) tricks you can think of if your site is crap no one will link back to it.
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