Link Optimisation Recap: First Steps

Link Optimisation Recap: First Steps

published by Dan in SEO Basics with No Comments

I was going to do a series on link optimisation again but I realised that I have posted several times on link optimisation. So instead of giving a really in depth analysis of each strategy I decided to just summarise or give a list of link optimisation strategies that I have mentioned before. In case I fail to mention something feel free to leave a comment so I can take note of it.

The most basic thing remember before even thinking about optimising your links is to make sure that you do not have any dead links and that you use the right syntax. As much as possible adhere to W3C standards so that you won’t have any (or at least minimise) problems regarding accessibility. To make sure all the links in your site is working do a regular checkup of your links. You don’t have to do this manually because there are plenty of applications you can use. Two pretty good link checkers are the W3C Link Checker and Link Checker by Kevin Freitas (a Firefox Add-on).

Note that checking your links is important to increase usability. As I have mentioned before, “If you do not have the basics covered then you are prone to overlook seemingly trivial but potentially important factors that will affect your optimisation efforts.”

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