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Link Optimisation: Basic Errors and Syntax
As a web designer or web master before actually checking to make sure the links on the website your are maintaining are optimised the very first thing you ought to do is check whether all the links are working. Do a regular check to see whether there are links pointing to incorrect pages, dead pages (404 Errors), and other possible errors. In short check for the most basic link errors.
Next, if you weren’t the one to build and design the original site check whether the links comply with W3C standards. If you are not very familiar with W3C standards as a web designer/SEO specialist you should start educating yourself regarding correct practices. You can find the the complete syntax compendium of the A and LINK elements for HTML and XHTML on the W3C site.
For those who want an in depth tutorial on the Anatomy and Deployment of Links you would do well to start reading this online resource. Note though that the guide hasn’t been updated since Septmeber of 2005. However, the linking basics are still the same and the guide is still very useful indeed.
Remember in SEO, you always start with the very basic. If you do not have the basics covered then you are prone to overlook seemingly trivial but potentially important factors that will affect your optimisation efforts.
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