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Link Building Mistakes
Inbound links are great. In fact the last entry was about effective ways to increase your inbound links. However, some people get a bit too enthusiastic about link building and commit some serious mistakes that DO result in more inbound links but at the same time do not really do anything for the website in terms of SEO, or even worse, actually result in getting their website penalized by search engines.
Reciprocal links - Reciprocal links aren’t really bad. You can use reciprocal links and share link love but don’t expect your page rank to soar because of this. You want lots of inbound links from other websites and not just a small close circle of sites. Reciprocal links do not really work.
Link Farms and FFA (Free for All) Sites - This is the worst mistake one can commit when trying to get more inbound links. Joining an FFA site or a link farm is one of the fastest ways to get “bad quality” inbound links. This is because such sites do not really filter their member sites so that they get a lot of websites with unsavory reputations as well as simply poor quality sites. By joining such a community your website will automatically be linked to them and this is one thing you do not want. In fact some search engines automatically “penalize” websites that belong to some link farms and DO NOT index their members.
If you are thinking of some other method to increase your links my advice it to research its implications before implementing your new method. If it borders on unethical just stick to slower but surer means.
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Irrelevant inbound links may damage more than the online reputation of a primary domain. If the company also maintains a weblog, the ranking of its web site can raise or lower the weblog’s visibility.
Hi Carol, yep you right, thanks for pointing it out, it is something I should have included in the post.
Thanks again, Gary.