0845 838 7448 
Keywords in Key Placements (Title Tag and URL)
Choosing where to put the right keywords is actually very simple if you know the basics of SEO. All you need to do is think of the key components of SEO and place keywords in them or to accompany them. By this, I mean using keywords in/as part of the Title Tag, URL, Header Tag, Content, Internal Links, and External Links.
Keywords in the Title Tag
The Title Tag, though one of the most essential parts of a webpage in terms of SEO, happens to be one of the most overlooked parts as well. It is not uncommon to chance upon websites that don’t display any specific page title (page title is located at the very top of your browser). This is simply because the title tag was overlooked. This is actually a pet peeve of mine (though not for SEO reasons) because I hate subscribing to pages that come up in my Google Reader as “Untitled� or that gives me a generic company/website title, which often happens when subscribing to a particular portion of the website (like the blog).
Make sure you incorporate the most important of your keywords in the Title Tag. Do not make it too long though (advised maximum character length is 68). A concise yet descriptive title works best.
Keywords in the URL
The URL is also scrutinized by search engines. It is funny how some good websites waste the potential of their URLs by using obscure URL names that make use of codes, abbreviations and numbers. What you can do is use the same phrase in the Title Tag and separating each word with a hyphen.
Popularity: 9% [?]
Similar Posts:
[...] Here’s a quick rundown of keyword uses that will affect your Google SEO ranking in a positive way. For an explanation on the use of keywords in the URL, Domain Name and Title tags read my previous post on Keywords in Key Placements. [...]