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Keywords in Key Placements (Header Tag, Content and Links)
Header Tag
The Header Tag appears on a very prominent part of the web page and is seen as visitors as the header or title of the page. Because of this fact headers are always placed on the top of the page. What is sometimes missing though is the Header Tag (H1 tag). What many neglect to do is separate the header from the main body of the content and simply highlight the header in some way like using capital letters or boldfacing it. Make sure to use H1 tags and to choose a header that it consistent with the title you place inside the Title Tags.
Content
Make sure keywords that are related to the main keywords used in the title and header tags pepper the main body of the webpage. As always avoid keyword stuffing but try to get in as much important terms as possible.
Links
Use the same keywords used in the title tags and header as the anchor text on the link(s) that point to the specific pages where you use the same keywords.
As you can see from this post and the previous one, consistency is the key in order to maximize the potential of your keywords. Always remember that search engines have a bias for thematic websites so that the more coherent and “well-cross-referenced� your pages are the better. Just make sure that you don’t get too focused on very few keywords and miss out on the other relevant keywords. Make use of the other keywords by adding more pages with content focused on those keywords or link to external pages and use the infrequently used keywords as anchor text.
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