Keyword Placement and User Intent Part 3

Keyword Placement and User Intent Part 3

published by Dan in Keyword Research | SEO Strategy with No Comments

• discount computers - Just like for the search term “refurbished computers” you should optimise a special landing page that highlights the list of computers that are currently on sale. Note that you should not only optimise the page for the keyword so as to get traffic but that you should optimise the entire landing page to increase conversion rates. One way to do this for discount pages is to showcase the amount slashed off from the original price so as to make it more appealing.
• computer promos - Again the search term should be placed in the promo page and the page optimised accordingly. Note that discount computers and refurbished computers can be considered as falling under this category so provide a section and link to the two pages. Other other promos including freebies will be in the page. Make sure that if you plan on optimising this page for the search term in order to drive lots of traffic to it you always have at least one current promo customers can avail of. The reason for this is that while SEO will get you traffic an empty promo page will turn these very same people off. Even if its just a free mouse pad or a nice canvass tote for computer peripherals you should always have something there to entice the traffic you get from your SEO efforts.
• computer technologies - Even a website that sells computers and computer parts can benefit from traffic brought by people simply researching for more information about computer technologies. However, you shouldn’t opt to send people looking for information to a sales page but can bring them to a special pages that has computer articles or to a special page that provides useful links. The benefit of this is that even though these people do not plan on buying anything now by getting them to come to your website you will be able to develop brand recognition increasing the chances of them coming back to your site when they do need to buy a computer in the future.

Popularity: 45% [?]

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

RSS feed | Trackback URI

No responses to Keyword Placement and User Intent Part 3